Happy New Year! The 2012 Racing Season is has gone green and it’s sure to be another Awesome season. January 7th the Monster Energy AMA Supercross Series kicked-off with Anaheim I. Ryan Villopoto picked up where he left off in 2011 and dominated the event. Winter Testing at Daytona started this week for the NASCAR Sprint Cup Series with their Daytona Preseason Thunder testing. By the way, this week has also been packed full of indoor dirt midget car racing at the annual “Lucas Oil Chili Bowl Nationals.”
The 2012 calendar for RCM Marketing is already full and we have yet to add all of the local stock car racing events to the calendar. This year my former team of Rico Childers MotorSports, will not form for the 2012 Stock Car racing season, primarily due to time constraints. I made this decision at the end of last season and decided that my organization is stronger in MotorSports Marketing that we were in race team management. This has allowed us to focus on the marketing in the two primary areas of MotoSport and AutoSport. Our goals are to continue marketing at the local level while moving into the national and international markets. We are looking to enter into marketing riders in MotoGP and appear to be gaining a strong following from racing organizations in India.
This is a great time of year for racing in general…Sanctioning bodies and tracks are releasing their schedules, riders and drivers are taking advantage of warm weather for practice and testing session with their new equipment for the 2012 season. Manufactures are rolling out all of the new gear and fresh new color schemes. How can any race fan not be excited? The “silly season” is almost complete as most of the teams have completed their off season rider, driver, and crew chief changes.
Colorado Motocross Riders are on the track practicing with their new bikes and competing in the indoor motocross series events that are available. Denver will host the 2012 Kicker Winter Series on January 28th and the Bad Boys of Arenacross will be hosting an event at the Budweiser Events Center in Loveland, CO on the weekend of the 17th & 18th of February. Other area events include the Rock Star Indoor Motocross Series in Rapid City, SD this weekend on January 14th. One benefit of a mild winter in Colorado is that there are still outdoor racing series in which a rider can complete. Valley Dirt Riders holds a HareScramble every month at the Berthoud track, through April. This weekend the temperature is forecast to be in the mid 50’s and the HareScramble should be well attended and attract a strong field of riders.
On January 27th & 28th the 23rd Annual Colorado Oval Track Trade Show will be held in Longmont for the stock car racers. This is the informal kick-off to the season as all the local tracks will have a booth and schedules for the 2012 season. Drivers can register their cars, secure their racing number and then finalize plans for the season. Hats off to the Wyoming Auto Racing Club for taking the steps to ensure that Big Country Speedway will continue their 60+ years of racing, details are still in the works, but it appears that the club will take over the track lease. This is great news for all of the drivers, teams, and sponsors.
See you on the Track…











