“Branding & Marketing”
Branding & Marketing of any race team, from stock cars to motocross, is the single most important piece of the sponsorship puzzle. If a race team is looking for sponsorship dollars to help cover the costs associated with going to the track every weekend, the team must have a brand. Successful and well funded race teams all have a brand, do you?
Branding starts with a logo that is used in conjunction with the team name and is used on every item that sports the team name. They go hand in hand. The car, t-shirts, polo’s, hats, window decals and driver profile cards all need to have your logo. You can have a logo custom designed for a hundred bucks by “RCM Marketing”. If you are promoting yourself as a driver, your logo should include your autograph, as it is unique to only you. You are what the sponsor is buying in the early stages of sponsorship negotiations (I will discuss marketing tips for “Sponsorship Hunting” in a later blog.)
When you see a “Black #3” what’s the first thing that comes to mind? Dale Earnhardt? That’s branding!! Since you’re probably not racing in NASCAR’s premier division, I recommend you add your signature as mentioned above. Other helpful tips would include using your team/car colors, the font of the number on your car and adding your website if you have one. That way if someone is interested in sponsoring your car they can find out more about you and mail you a big fat check!! Check out this logo for my driver “Gary Hobbs #8 Late Model.”
See you at the races… ~Rico Childers
Tags: Logo design, race team management, Race team Marketing, Rico Childers, Rico Childers MotorSports, Stock car racing
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